Stayful Market Explorer

Find the UK areas where short-lets actually pay.

Every UK postcode area, ranked by real short-term rental performance: revenue, occupancy, yield-on-cost, competition, licensing and direct-booking potential. Then tailored to your goals, so the top of the list is the top of your list.

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intelligence.stayful.co.uk/markets

AHarrogateHG postcode area · Yorkshire

Revenue potential

Occupancy

Daily rate

ConfirmedNo licence neededFit Compare

AYorkYO postcode area · Yorkshire

Revenue potential

Occupancy

Daily rate

ConfirmedNo licence neededFit Compare

BBristolBS postcode area · South West

Revenue potential

Occupancy

Daily rate

BuildingLicence requiredFit Compare

BManchesterM postcode area · North West

Revenue potential

Occupancy

Daily rate

ConfirmedNo licence neededFit Compare

Figures unlock with your free trial

What it is

The “where” before the “which”.

The Stayful analyser tells you what a specific address would earn. The Market Explorer answers the question that comes first: where in the UK should I be looking at all? It pools every analysis we run into one living picture of the market, area by area, and ranks it against what you personally want from an investment.

Ranked by what matters

Average revenue, daily rate, occupancy and yield-on-cost for every area and bedroom count, rolled into a transparent 0–100 score. Sort by any of them, or by the score.

See the competition

How crowded each market is, how entrenched the existing hosts are, what the licensing rules say, and whether guests there have reasons to book direct.

Built around your goals

Close to home or anywhere? Maximum yield or maximum income? Self-managed or hands-off? A short goal profile re-ranks the country for you, and you can change it any time.

How it works

Seven views.
One confident decision.

The Market Explorer turns thousands of real analyser reports into an area-by-area picture of the UK short-let market. Here is exactly what you get once you’re in.

See the whole UK, ranked.

Every postcode area as a card, and on one map, shaded in four clear bands.

Start with the map. Every area we hold data for is coloured by its score, your fit, revenue, occupancy, daily rate, yield or competition, in four bands with round-number thresholds, so the strongest markets jump out before you read a single number. Hover a card or an area for the headline, click for the full market page.

Colour the map by score, fit, revenue, occupancy, daily rate, yield or competition
Confidence tiers show how much real data sits behind each area
Cards beside the map, always in sync; switch to sub-markets for postcode districts

Tell it what you're looking for.

A two-minute goal profile you can change any time.

Close to home or anywhere in the UK? Maximum yield or maximum revenue? Self-managed or hands-off? Your answers become a personal 'fit' score that sits beside the Stayful score, so the ranking reflects your plan, not a generic one.

Home postcode and how far you'll travel
Budget bracket and bedroom count
Priorities: yield, revenue, low competition, direct bookings
Management style and appetite for licensing rules

A score you can interrogate.

Every market gets its own page. Not a black box: we show our working.

Click any market and it opens as a full page: eleven tabs covering sub-markets, listings, occupancy, revenue, rates, seasonality, competition, licensing, long-let vs short-let and your own deals there. At the top sits a 0–100 market score built from four named factors — yield-on-cost, occupancy, revenue scale and regulatory ease — with the points each one earned, so you can defend the number to a lender, a partner or yourself.

Yield-on-cost: revenue against what property actually costs there
Occupancy: whether the area dependably books
Regulatory ease: licence required, unrestricted or unconfirmed
Five signals under the score: licensing, long-let vs short-let, yield, confidence, enquiry trend

How is this market performing?Four named factors. Every point shown.

BMarket score

AYour fit

Yield-on-cost revenue ÷ property value / 40

Occupancy how dependably it books / 25

Revenue scale absolute earning power / 20

Regulatory ease licence needed or not / 15

Know who you're up against.

Competition and direct-booking potential, side by side.

How crowded is the market, and how entrenched are the hosts already in it? We rank every area on listing density and review depth. Then we look at what drives guests to book direct — contractor projects, hospitals, universities and events — so you know where you can build repeat business off-platform.

Competition in absolute bands, from the reviews of real comparables
Direct-booking potential from real local demand drivers
Licensing rules with cited sources, per area

Busy but beatableCompetitionFrom the reviews of the comparables our reports analysed

StrongDirect-booking potentialContractors · hospitals · universities · events · transport

Compare your shortlist head to head.

Tick up to four areas; the dock follows you from the map to each market page.

Tick the areas you're torn between and compare them line by line: score, your fit, revenue, occupancy, daily rate, yield, competition, licensing and the short-let vs long-let verdict, best value highlighted. Then jump straight into the address analyser for a specific property.

Four-way comparison, from the cards or any market page
Per-bedroom breakdown for every area
One click into a full property analysis

	York	Bristol	Manchester
Market score
Your fit
Avg revenue / yr
Occupancy
Daily rate
Yield-on-cost
Competition
Licensing

Paste any listing. Get the answer.

Rightmove, OnTheMarket or Airbnb links become deals in seconds.

Found a flat on Rightmove or a competitor on Airbnb? Paste the link. We read the price, beds and location, show a free quick view — estimated revenue, area score, competition and, for Airbnbs, what that listing actually earns — and run the deal maths: yield on the asking price or the rent-to-rent margin, with the most you could pay. Save it to your pipeline, compare listings side by side, share a deal sheet, and run the full report when you're serious.

Free quick view before you spend a report
Purchase or rent-to-rent maths with a reverse calculator
Deal pipeline with status, notes and map pins
Shareable deal sheet for partners, lenders or landlords

https://www.rightmove.co.uk/properties/1482… Check listing

RIGHTMOVE3-bed terrace, Lenton£265,000 · 3 bed · NottinghamWorks Viewing bookedgross yield

RIGHTMOVE2-bed apartment, Kelham Island£210,000 · 2 bed · SheffieldTight Watchinggross yield

RIGHTMOVE2-bed flat, Baltic Triangle£1,150 pcm · rent-to-rent · LiverpoolDoesn’t work Passedgross yield

Watch the market move.

Is an area getting stronger or weaker? Is the UK?

Every analysis run through Stayful adds a data point. Each market page carries twelve months of revenue, daily rate and occupancy, and every headline figure says how it moved against the three months before — for each area and for the country as a whole — so you can time a purchase rather than guess.

Monthly revenue, daily-rate and occupancy charts per market
Deltas that name their window: 'vs prior 3 months', never a vague 'past year'
Honest 'building history' state until an area has enough months

Average listing revenueTwelve months of averages, month by month

+8% vs prior 3 mo

Illustrative · the real series builds from live analyser reports; months with fewer than three reports are left as gaps

A live taster

This is Plymouth, today.

One of 104 areas in the explorer right now, exactly as members see it: real averages from 12 analyser reports, the transparent score and how it was earned. Every other area unlocks with your free trial.

Plymouth

95A

Confirmed· 12 samplesNo STR licence required (yet)

Stayful score: 95/100 · A (Exceptional)

A transparent composite of four factors — we show our working. Higher is better.

Factor	What it measures	Points
Yield-on-cost	36.0% gross yield	40 / 40
Occupancy	67% occupancy	19.5 / 25
Revenue scale	£62,770/yr	20 / 20
Regulatory ease	No licence required	15 / 15

Unlock all 104 areas Free trial · No card required

Live right now

Is the UK market getting stronger?

The explorer watches every analysis run through Stayful. This is the nationwide picture today; members see it area by area.

UK market pulse173 enquiries in Sep 2026 +9%183 so far this monthADR £224 buildingOccupancy 62% buildingTracking since Jul 2026

104

Areas tracked

More appear as reports come in

964

Analyser reports pooled

Real comparables, not survey guesses

Licensing entries verified

Cited sources, per postcode area

Score factors, all shown

Yield · occupancy · revenue · regulation

Honest by design

Every area carries a confidence tier (Confirmed, Building or Early) based on how many reports back it. Thin data is shown as thin data, never dressed up. Figures are area averages and indicative, not a guarantee of returns.

Pricing

£20 of credit free.
Then pay for what you use.

Every account starts with £20 of credit, about 5 Full analyses, and no card. Subscribe for monthly credit, or top up as you go.

Daily deals: 33p a day, about £10 a month, charged only on days we send them.
Quick look at a deal (address, photos, listing): 25p to £1 depending on the deal.
Full analysis of a deal: £4; after a Quick look, the difference. PMI second opinion: +£2.
A report on an address you enter: about £4.85, priced per property with an estimate before it runs.

Free to start

£20credit, no card

About 5 Full analyses · then top up or subscribe

Full analysis of any deal
Market Explorer: UK area rankings
Paste any Rightmove, OnTheMarket or Airbnb link
Live comparables, forecast & risk
One property pick a day by email
Top-ups from £10

Start free

Starter

£19/month

Daily deals every morning + about 2 Full analyses a month

£19 of credit a month
Full analyses of any deal (optional PMI second opinion), reports on any address, Market Explorer
Deal pipeline, PDF export, saved reports
One property pick a day by email
Cancel any time · unused plan credit resets monthly

Start free

Straight answers.

Every figure is aggregated from real Stayful analyser reports — live short-let comparables, long-let valuations, local demand drivers and events — grouped by UK postcode area and bedroom count. Areas are tiered by how many reports back them, so you always know how solid a number is.

No. The Stayful score is a transparent 0–100 composite of four named factors (yield-on-cost 40, occupancy 25, revenue scale 20, regulatory ease 15). Every area shows the raw value behind each factor and the points it earned.

Your goal profile — location, distance, budget, bedrooms, priorities, management style and risk appetite — produces a personal 'fit' score shown beside the Stayful score, and re-orders the list when you sort by it. The Stayful score itself never changes, so you can always compare like for like.

Yes. The Market Explorer is included from the moment you sign up, alongside £20 of free credit. Browsing the explorer is free; only paid lookups such as listing checks use credit.

Yes. Paste a Rightmove, OnTheMarket or Airbnb link anywhere in Stayful and we fill in the details, show a free quick view (estimated revenue, area score, competition and what a tracked Airbnb actually earns), and run the deal maths on the asking price or rent. Zoopla and Booking.com are read by the Stayful browser extension, which also puts the quick view on every listing page you open. The full report still uses one of your runs.

The analyser answers 'what would this specific address earn?'. The Market Explorer answers 'where should I be looking in the first place?'. Use the explorer to pick an area, then run the analyser on the properties you find there.

Start exploring

Stop guessing where.
Start knowing.

Open the Market Explorer

Free trial · No card £20 of free credit included Cancel any time

Find the UK areas where short-lets actually pay.

The “where” before the “which”.

Ranked by what matters

See the competition

Built around your goals

Seven views.One confident decision.

See the whole UK, ranked.

Tell it what you're looking for.

A score you can interrogate.

Know who you're up against.

Compare your shortlist head to head.

Paste any listing. Get the answer.

Watch the market move.

This is Plymouth, today.

Plymouth

Stayful score: 95/100 · A (Exceptional)

Is the UK market getting stronger?

£20 of credit free.Then pay for what you use.

Straight answers.

Stop guessing where.Start knowing.

Seven views.
One confident decision.

£20 of credit free.
Then pay for what you use.

Stop guessing where.
Start knowing.