The Stayful Property Analyser

Every short-let decision, answered.

A decision engine for short-term rental, built by the management company whose own portfolio it is checked against. Type a postcode and get a 10-section report on what your property could earn, how the market actually behaves and what you’d need to do to win in it.

Free trial No card required 10–20s per report

Other tools model the market. We also operate in it.

70+properties we manage
£3M+owner revenue booked
4.97average owner rating
Forecast vs actual, published →
stayful.co.uk/analyse
Analyse Your Property
17 Park Crescent, YorkChange
Terraced
3
8
2
Click Run free analysis to see this property’s full report
Where the numbers come from

Everyone models the market.
We also book it.

Six intelligence sources give us the market. The properties we manage ourselves give us the truth about it. Where the two disagree, we say so.

01 / Partner data

The market, from outside.

Airbtics, PropertyData, Google Places, Ticketmaster and the EPC register, with Companies House ownership records to come. Named on every figure they produce, so you can see which part of a report rests on someone else's data.

02 / Our own bookings

The market, from inside it.

The UK short-lets under Stayful management, plus the direct bookings we take ourselves. Real nightly rates, real occupancy, real owner net after fees and cleaning — not comparables.

03 / The check

What happens when they disagree.

Because we operate the properties, we find out whether a forecast was right. Where the model and the year diverge, the variance is published rather than quietly corrected.

Licensed & public
AirbticsPropertyDataGoogle PlacesTicketmasterEPC RegisterCompanies House
Our own bookings
Stayful managed portfolioStayful direct bookings
Forecast vs actual

Here’s what we forecast.
Here’s what actually happened.

Six properties Stayful took under management in 2025. For each, the Income Estimate we produced before it went live, next to twelve months of real bookings. No retro-fitting, no cherry-picked month.

6 of 6properties earned more for the owner than we forecast
4.9 ptsthe largest occupancy miss across the six
Property
Forecast net
Actual net
Variance
Occupancy
17 Park CrescentYork · 3 bed · Sleeps 8
£30,940
£34,727
+12.2%
−4.1 pts
7 Beechwood MountLeeds · 3 bed · Sleeps 8
£23,084
£25,782
+11.7%
−3.6 pts
Museum CourtLincoln · 2 bed · Sleeps 6
£32,364
£36,288
+12.1%
−3.8 pts
21 Geissler DriveEdinburgh · 1 bed · Sleeps 4
£36,175
£46,169
+27.6%
+1.6 pts
803 Eastbank TowerManchester · 3 bed · Sleeps 8
£32,422
£35,917
+10.8%
−4.3 pts
West Street, WiltonSalisbury · 2 bed · Sleeps 6
£29,557
£33,654
+13.9%
−4.9 pts

n = 6 · Forecasts produced pre-onboarding, Nov 2024 – Feb 2025 · Actuals from Airbnb host dashboards and Stayful direct bookings, Jan–Dec 2025 · Owner net is after platform fees, cleaning and management · Occupancy variance is in percentage points. Six properties is a small sample, and past results are not a forecast.

Live, national

The market, right now.

Built from real analyser runs rather than a static index, so it moves as reports come in.

UK market pulse173 enquiries in Sep 2026 +9%180 so far this monthADR £223 buildingOccupancy 61% buildingTracking since Jul 2026
See it area by area in the Market Explorer →
Watch a real run

Two minutes.
Ten sections.
One real York property.

A live recording of the Property Analyser running 17 Park Crescent, York, end-to-end. Click any chapter to jump to that part of the report.

0:00 / 2:02
01 · Property intake
Chapters11 · 2:02
The full report

Ten sections.
One decision.

Every analysis runs the same 10 modules — from address intake to a risk assessment. Each module is a piece of evidence. Together, they’re a defensible answer to should I do this?

01

Property intake

Address, postcode, type, capacity

Start with your property's address. Stayful auto-detects the postcode, property type and capacity from UK address data — no spreadsheets, no guessing the right inputs.

  • UK address autocomplete
  • Auto-detected postcode + EPC
  • Bedrooms, bathrooms, max guests
02

Live data ingest

6 data sources in 10–20 seconds

While you wait, Stayful pulls live comparables from Airbnb, valuations, stamp duty, council tax and the property registers (EPC, flood, planning) from PropertyData, amenities from Google Places and demand drivers from Ticketmaster — for your exact postcode.

  • Airbtics live comp data
  • PropertyData valuations and registers
  • Google Places amenities
  • Ticketmaster events
03

Decision overview

Expected revenue vs. your filtered estimate

Two figures, side by side: what a well-run listing like yours can expect to earn here, with the range similar listings earn, and the average of the comps you've kept. Net revenue is shown after platform fees, cleaning and management — the number that lands in your account.

  • Expected revenue vs filtered estimate
  • Net of all fees
  • ADR, occupancy, value range
04

Comparables

Real listings, real revenue, your call

Every nearby listing pulled from Airbnb with nightly rate, occupancy, annual revenue and reviews. Exclude any that don't match your property — your filtered estimate updates instantly.

  • Live Airbnb comps in your radius
  • Annual revenue + occupancy per listing
  • Exclude/include to refine
05

Amenities & demand drivers

Why this postcode books — or doesn't

Hospitals, universities, transport hubs, construction projects, event venues. Each one rated for booking impact, with distance and a plain-English explanation of how it affects your direct booking potential.

  • Healthcare, education, transport, events
  • Impact rating per driver
  • Direct-booking opportunity score
Stayful Advised Amenities: Essential (WiFi, Kitchen — must have), Recommended (Garden, Workspace, Free Parking, Smart TV, Coffee Machine, High-Speed Internet, Printer, Meeting Space) and Unique Differentiators (Hot Tub, EV Charger, Pet Friendly, Pool, Smart Lock, High-Speed Internet) for the property's postcode
06

Revenue breakdown

Gross to net, line by line

Platform fees, cleaning, laundry, management — every cost itemised against gross bookings. The figure at the bottom is what you actually take home each month.

  • Itemised platform & operating costs
  • Monthly + annual net
  • Cleaning passed at cost
07

12-month forecast

Quiet months, peak months, full year

Month-by-month occupancy and revenue projection based on live seasonal patterns in your postcode. The quietest month is shown as prominently as the peak — the figure no other tool tells you.

  • Seasonal demand curve
  • Quiet month + peak month
  • Cashflow planning per month
08

Local area report

Long-term direct booking potential

Hospitals, universities and major construction projects within reach — the lifeblood of repeat bookings. Each driver is rated for impact so you know whether direct bookings will compound or fade.

  • Up to 50km demand catchment
  • Per-driver impact assessment
  • Direct booking forecast
Stayful Local Area Intelligence: demand drivers and attractions near the property — Healthcare Facilities (York Hospital), Educational Institutions (University of York), Construction Projects (Leeds Bradford Airport, high impact), Events & Entertainment (York YRK)
09

Setup costs

Furnishing, beds, décor, appliances

Built-in setup quote with real prices from Dunelm, Argos, Amazon and B&Q. Adjust quantities to your property — get a defensible setup budget you can take to a lender.

  • 14+ furnishing line items
  • Real retailer pricing
  • Copy-quote for funding apps
10

Risk assessment

Regulation, supply, seasonality

Local council short-let restrictions, supply saturation in your postcode, planning rule changes on the horizon. Honest scoring — not best-case projections.

  • Council regulation tracker
  • Supply saturation index
  • Seasonality + concentration risk
Why we can do this

We're a management company first.

Stayful runs short-lets for owners across the UK. Every week we get the same question from people thinking about turning a property into a short-let — what could it actually earn? The Analyser is our answer: the same model we use to estimate income before we take a property under management, now available to anyone who needs that decision in 20 seconds rather than on a sales call.

It is also the reason the ledger above can exist. We don’t have to guess whether the model was right, because we run the properties and find out.

Why it’s different

Every other platform is guessing
from the outside.

Comparables tell you what listings near a postcode appear to earn. That is a reasonable guess, and it is all most of this category has. We start from the same market data, then check it against properties we manage and take bookings for ourselves — which is why the first two rows below are the ones that matter.

Feature
The Stayful Analyser
Property Market Intel
AirDNA
PriceLabs
Real booking data from properties the vendor operates
Forecast vs actual published, property by property
Live Airbnb comparables
Long-let vs short-let comparison
Average review rating & reviews
12-month forecast
Direct booking opportunity potential
Risk profile
Advised & essential amenities
Estimated property setup costs
Download PDF report
Estimate true profit potential

Every signal that moves the number — in one report

Each feature measures a different lever on real-world property performance. On its own, any one is just a data point — together, they form a single visual decision engine that tells you whether a property is worth pursuing, what it would take to win, and exactly what you’d walk away with.

Real booking data from properties the vendor operates

Every other tool here infers performance from listings it can see from the outside. We also take the bookings — on our own P&L, for owners who hold us to the number. That is a different kind of data, and it is the only kind that can tell you whether a model was wrong.

Forecast vs actual published, property by property

Modelled figures are easy to publish and impossible to check. We publish the estimate we gave before a property went live, next to what it did over the following twelve months, with the property named and the PDF attached.

Live Airbnb comparables

Real, active listings near your postcode — not national averages — so your numbers reflect the market you'd genuinely compete in.

Long-let vs short-let comparison

See both income models side by side, so you know which strategy actually wins for this exact property before you commit.

Average review rating & reviews

Gauge how guests rate nearby properties so you know the quality bar you'll need to clear to win bookings and command higher rates.

12-month forecast

Month-by-month projected income that builds in seasonality, so you can plan cashflow with confidence instead of guessing.

Direct booking opportunity potential

See how much income you could keep by driving direct bookings and cutting platform fees out of your margin.

Risk profile

A clear read on regulation, demand volatility and operating risk, so there are no nasty surprises after you've bought.

Advised & essential amenities

Know exactly what the property needs to perform — the must-haves and the upgrades that lift your nightly rate.

Estimated property setup costs

An itemised view of what it costs to furnish and go live, so your return is built on the full picture, not a guess.

Download PDF report

Take the whole analysis with you — share it with partners, lenders or your team in one clean, professional document.

Estimate true profit potential

Net profit after costs and fees, not headline revenue — the number that actually tells you whether a deal is worth doing.

Pricing

£20 of credit free.
Then pay for what you use.

Every account starts with £20 of credit, about 5 Full analyses, and no card. Subscribe for monthly credit, or top up as you go.

  • Daily deals: 33p a day, about £10 a month, charged only on days we send them.
  • Quick look at a deal (address, photos, listing): 25p to £1 depending on the deal.
  • Full analysis of a deal: £4; after a Quick look, the difference. PMI second opinion: +£2.
  • A report on an address you enter: about £4.85, priced per property with an estimate before it runs.
Free to start
£20credit, no card
About 5 Full analyses · then top up or subscribe
  • Full analysis of any deal
  • Market Explorer: UK area rankings
  • Paste any Rightmove, OnTheMarket or Airbnb link
  • Live comparables, forecast & risk
  • One property pick a day by email
  • Top-ups from £10
Start free
Starter
£19/month
Daily deals every morning + about 2 Full analyses a month
  • £19 of credit a month
  • Full analyses of any deal (optional PMI second opinion), reports on any address, Market Explorer
  • Deal pipeline, PDF export, saved reports
  • One property pick a day by email
  • Cancel any time · unused plan credit resets monthly
Start free
Most popular
Pro
£39.99/month
Daily deals every morning + about 10 Full analyses a month
  • £50 of credit a month (25% bonus)
  • Full analyses of any deal (optional PMI second opinion), reports on any address, Market Explorer
  • Deal pipeline, PDF export, saved reports
  • One property pick a day by email
  • Priority data refresh
  • Cancel any time · unused plan credit resets monthly
Start free
Best value
Scale
£99/month
Daily deals every morning + about 32 Full analyses a month
  • £140 of credit a month (41% bonus)
  • Full analyses of any deal (optional PMI second opinion), reports on any address, Market Explorer
  • Deal pipeline, PDF export, saved reports
  • One property pick a day by email
  • Priority data refresh
  • Phone support
  • Quarterly market briefing
  • Cancel any time · unused plan credit resets monthly
Start free
Save 25%
Pro (annual)
£360/year
Daily deals every morning + about 10 Full analyses a month
  • £50 of credit a month (67% bonus)
  • Full analyses of any deal (optional PMI second opinion), reports on any address, Market Explorer
  • Deal pipeline, PDF export, saved reports
  • One property pick a day by email
  • Priority data refresh
  • Quarterly market briefing
  • Cancel any time · unused plan credit resets monthly
Start free
Prices are in plan credit, ex VAT · Cancel any time, no contract · Plan credit resets each month; top-up credit never expires but is spent at 1.3× the plan rate (a Full analysis is £5.20 of top-up credit, £4 on a plan).
Common questions

Answers, not pitches.

A 10-section report covering intake, live comparables, amenities and demand drivers, a gross-to-net revenue breakdown, a 12-month forecast, a local area report, a furnishing setup quote and a risk assessment. Every figure is sourced — no projections without a comparable behind them.

Airbtics for live Airbnb comparables, PropertyData for long-let valuations and area data, Google Places for amenities, and Ticketmaster for live events and demand. Every source is named on the figure it produces.

No. The Analyser shows you what comparable properties in your postcode actually earn — including the quiet months. You see the realistic range, not a best-case projection. The figure you take into a decision is the figure you can defend to a lender.

Those tools tell you what an area earns. The Stayful Property Analyser tells you what to do about it — a decision engine that breaks down the operational, regulatory and growth steps a specific property needs to win in its postcode.

No. Type an address, click analyse. The 10 sections are the report — no setup, no configuration, no spreadsheets to build.

Every account starts with £20 of free credit, no card required — about five Full analyses of deals, or three with the PMI second opinion added. After that, subscribe for monthly credit from £19/month — current plans and annual saving are on the pricing page — or top up as you go from £10. Plan credit resets each month; top-up credit never expires but is spent at 1.3× the plan rate. Cancel any time, no contract.

Yes — that's the most common use. Investors run prospective deals through the Analyser before making an offer. The setup-cost calculator and risk score are designed for pre-purchase decisions.

Separate. The Analyser is a decision tool any owner or investor can use. Stayful Management is a full-service offering for owners who want their property run for them at 15% + VAT. Most Analyser users never become management clients — and that's fine.

Run your first property

Stop guessing.
Start analysing.

Type any UK postcode and get a full 10-section report in under 20 seconds. Free, no card required.

Free trial · No card Full 10-section report 10–20 second analysis