W postcode area short-term rental market

Building· 5 samples90-night limit (Greater London)

89A

A · Exceptional

£96,261

Avg gross revenue / yr

£353

Average daily rate

75%

Occupancy

12.8%

Gross yield-on-cost

on ~£725,000 property value

Building· 5 samplesA reasonable sample — figures are firming up as more reports come in. As more Stayful analyser reports come in for this area, these figures will firm up.

Stayful score: 89/100 · A (Exceptional)

A transparent composite of four factors — we show our working. Higher is better.

Factor	What it measures	Points
Yield-on-cost	12.8% gross yield	35.2 / 40
Occupancy	75% occupancy	24.9 / 25
Revenue scale	£96,261/yr	20 / 20
Regulatory ease	Licence required	9 / 15

Short-let vs long-let

Short vs long-let: not enough data

We couldn’t fetch an area long-let comparator for W postcode area, so the short-vs-long verdict isn’t available for this area yet.

By bedroom count

Beds	Samples	ADR	Occupancy	Gross rev	Property value
1	2	£250	81.0%	£75,165	—
2	1	£280	67.0%	£68,733	£425,000–£575,000
3	1	£457	70.0%	£116,941	£807,500–£1,092,500
5	1	£528	75.0%	£145,303	—

Licensing & regulation

STR licence / permission required

In Greater London, letting a whole home for more than 90 nights per calendar year requires planning permission (Deregulation Act 2015). Below 90 nights no permission is needed.

Sources: www.legislation.gov.uk · www.cityoflondon.gov.uk

Last verified: 2026-07-18

Analyse a specific property in W postcode area

These are area averages. To model a specific address — with its own comparables, risk profile and 12-month forecast — run it through the Stayful analyser.

Analyse an address

W postcode area figures are averages from 5 Stayful analyser samples across the W postcode area — indicative, not a guarantee of returns. Licensing is a general guide; confirm with the local authority before buying.